Antoinette Wells

This week, Raleigh With Us is thrilled to shine the spotlight on Antoinette Wells, a trailblazing esthetician and founder of J’allure Beauty Esthetics. Based in Raleigh, North Carolina, Antoinette is redefining beauty standards by offering more than skincare. She is providing a space where transformation, healing, and confidence come together. Through her expert hands and heartfelt service, she helps women feel not only beautiful but empowered in their skin.

Antoinette’s journey into the world of beauty and wellness began with a simple desire to help others feel comfortable and confident in themselves. That passion led her to become a licensed esthetician, and soon after, she launched J’allure Beauty Esthetics. What started as a dream has blossomed into a thriving brand that has already served over one thousand clients. Her services specialize in Brazilian waxing, customized facials, and corrective skincare treatments designed to target issues like acne, hyperpigmentation, and ingrown hairs. Each appointment is more than a beauty session. It is a moment of self-care and restoration, carefully tailored to the needs of every client.

Her impact has extended far beyond the treatment room. Antoinette has been featured on a digital billboard in Times Square for her work in the beauty and wellness industry, a moment that not only honored her achievements but also elevated the visibility of Black women entrepreneurs across the country. She was also recognized by Voyage Raleigh, where her story of entrepreneurship, skincare expertise, and commitment to community education was shared with a wider audience.

Antoinette’s presence in Raleigh is felt deeply. She is not just offering skincare. She is building confidence, educating her clients, and showing what is possible when passion meets purpose. Her work uplifts women across the RDU community, creating an inclusive space for beauty and empowerment. For so many of her clients, J’allure is more than a beauty studio. It is a sanctuary of self-love.

As she looks ahead, Antoinette remains focused on growing her impact and reaching more people through her transformative services. Her story reminds us that when we pour intention into our passion, we can create something extraordinary. We are proud to celebrate Antoinette Wells as a changemaker who continues to inspire the Raleigh Durham community and beyond.

Follow Antoinette on Instagram @jallure_beauty to learn more about her work and to support a local business rooted in purpose, care, and connection.